H.B. Fuller has been recognized with a ‘New Product Innovation Leadership Award’ from Frost & Sullivan for its hot melt adhesive product innovation and technical leadership in the nonwoven hygiene market. The award recognizes the development and successful commercialization of two of its next generation, high cohesion olefin based, hot melt adhesive products, Full-Care™ 5300 and Full-Care 5650.

In its analysis, Frost & Sullivan noted the effective use of H.B. Fuller’s third generation, high cohesive, polyolefin technology to create game-changing adhesive products. These technologies work across diaper construction applications and support the latest trends in diaper design (or functionality), such as ultra-thin and modified shapes. Their research also highlighted H.B. Fuller’s commitment to enhanced supply security for adhesives and its development of adhesive technologies that enable customers to do more with less, very much in line with H.B. Fuller’s and their customers’ sustainability initiatives.