CHARLES OWO announced the launch of its new underwear campaign, featuring its latest underwear collection.  The new campaign conveys the “hidden” style of a man and a much more vibrant side of CHARLES OWO, and challenges the misperception that men cannot be bold, stylish and fashionable in their underwear.

The campaign builds on CHARLES OWO’s existing product offerings for the man who is extremely passionate about his style and has a very staunch sense and respect for quality and craftsmanship that goes into creating his clothing and accessories.

The designs for the underwear from CHARLES OWO were conceptualized with the modern gentleman in mind. He is someone who appreciates the finer things in life, vibrant, confident, bold, and always far from ordinary. 

The new campaign shows the evolution of CHARLES OWO as a brand. It is a different, vibrant, fun, and passionate side of CHARLES OWO, marrying the undeniable quality and craftsmanship the brand is known and loved for in the men’s fashion industry.  CHARLES OWO aims to be a brand consumers will leverage for the authority on everything a gentleman will need to accessorize and enhance his image.

CHARLES OWO is a luxury brand in the men’s fashion and style industry. CHARLES OWO has a wide variety of accessories and underwear boxers and briefs for the gentleman with a very staunch sense for quality and craftsmanship in fashion for men. Current products in the value chain for CHARLES OWO include: Ascots, Bow Ties, Classic Ties, Knitted Silk Ties, Wool Ties, Scarves, and Underwear, the latter includes boxers, briefs and lounge shorts.