The Tire Industry Association (TIA) will host a free webinar on creating websites that attract and retain customers. "The Traditional Buying Process Turns Digital: Are You Keeping Up with the Changes?" will be held Feb. 12, 2014, at 2 p.m. EST.

The webinar will be presented by Net Driven, a provider of websites and Internet marketing solutions for independent automotive businesses.

Ross McArthur, director of sales and business development - North America for Net Driven, will discuss how the process for buying tires has changed for consumers. Years ago, a dealer's showroom was the first point of contact.  Today, it is a dealer's website.  McArthur will teach the elements of a high-performing website and how a website can help win new business and retain current business.

"Consumers buying habits have changed over the years and it is critical for dealers to understand the importance of their business' online presence," says TIA Executive Vice President Roy Littlefield.